Wednesday, April 27, 2011
Correlation between Facebook and SERP Ranking
Boom!
Poke around on the site and you will see that inbound links only carry something slightly under a .25 correlation with page rank. What does it say when Facebook activity (likes, shares, etc.) has over a .25 correlation with page rank? In conjunction (and this is where it gets super cool) these metrics indicate that page rank is slowly democratizing. This carries all of the good and bad of any democratic system, but I think this will provide start ups and people with genuinely great content an even better chance at competing with giants.
Poke around on the site and you will see that inbound links only carry something slightly under a .25 correlation with page rank. What does it say when Facebook activity (likes, shares, etc.) has over a .25 correlation with page rank? In conjunction (and this is where it gets super cool) these metrics indicate that page rank is slowly democratizing. This carries all of the good and bad of any democratic system, but I think this will provide start ups and people with genuinely great content an even better chance at competing with giants.
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